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Our 5 secrets for ideas and inspiration

Posté par Mélanie Ouellette le

Everybody needs a great happy birthday card in its catalog. But how am I gonna do it to be unique?

I get inspired by a lot of things every day : sounds, images, music, tv, cats in the street, kids outside, cereal box, visa bill, great magazines, bad weather, everything can do. I love pairing images and funny-catchy phrases. It's our twist. But where does it all come from ? Here's a list of 5 ways where I reach for inspiration. 


1. Friends 

Blah-blah-blah, talking about anything, and hop! something funny. I write everything down. I have a note left open on my phone where I write down ideas. Funny situations, weirds comments, great pieces of advice or compliments. It all can be the start of something. If you don't have a lot of friends like me, don't despair. Even your cat will do !


2. Documentaries, movies and TV

Learning things about random subjects or really going deep for something I love, helps me thinking about new content. I'm all about Bondi Vet these days. Those pets have the cutest and fluffiest faces ever. And this documentary about hunters in the Taiga is the craziest thing I've seen in a long time. This one on the story of the earth is simply amazing. And I learned a lot on our land with this one. Also, don't miss this hilarious blog about sad animal facts

With Brice, we speak and work in French. But we watch a lot of TV in English. And since there is inspiration everywhere, that's why sometimes our cards are in English, and there might be a translation for it, or not. I do it as it comes, I don't force it.

You maybe notice this card is inspired by Série Noire.


3. Neighborhood

Our dog is, at the same time, the happiest and the grumpiest dog there is. We make fun imagining what she would say if she could talk. We gave names to all the cats in the neighborhood. We make friends with old people on the street and we hang out with the ice cream guy. They all have things to share.

People are often willing to talk about what bothers their life. As a designer, I have the magical power to relief their pain and create objects that make the life perfect! I listen carefully to people and I write down their needs and pain points. Brice is especially good with that, and he would start a new startup every day if he could. 


4. Social medias

Of course, I look at Pinterest, Behance and Instagram. Some people are simply incredibly talented. But to create my own stuff, I like to get inspiration on different designs fields, like architecture, fashion or installations. I select the concepts I like (for instance happiness, with this installation) and I transfer it in my own words and images. Or I get inspired by a texture or a color, and I find a way to express ideas with it.


5. Trends

Of course, I also follow trends sometimes. Our sloth garland is a sure best seller. And I love plants and monstera leaves like everybody. But I always try to find my own way to express it. The next thing is donuts. What should we do with it ?


Maybe you catched that video last week. If not, you should give it the time. It is a nice way to talk about ideas plus it's a beauty.



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