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Creating new products

Posté par Brice Salmon le

Hey ho!

Weekends are made to relax, enjoy life and it cannot be truer when it comes to creating.
Once again, we had an extremely pleasant time prototyping, cutting and stitching for hours.

We've often been asked for our creative process, hence I wanted to share it, in order to show how personal this path is actually.
Everybody has its own dynamic and when many people are involved, it tends to become as complex as exciting.

In our case, there are two of us:

Melanie is a sweet and astonishing melt of creativity, craziness and rationality. Like wild animals, her ideas can pop anywhere, anytime and very unpredictably. As for me, it is more a question of "out of the box" approach thing as I really love to imagine common things in random places and times.

Contrary to many objects creators, the first step in our creative process is not based on a need but more on a will, just like artists do :) We hear, read or see something that usually lights a bulb simultaneously for both of us, then, we speak a lot about it, always laugh a lot and choose a way to present it in an original way.

To consign everything, we share Google Docs, speak on dedicated Slack channels or write on colored sticky notes depending on the situation we are at this precise moment.

  • Google docs is like a "brain dump" thing
  • Slack is random pile of information we don't want to lose and we'd like to share rapidly
  • Colored sticky notes that we use since a couple of months is game changing. Have you heard about "Kanban flows"?

Kanban is a scheduling and project management technique used essentially in the tech industry. Wikipedia also says: "Kanban is a method for managing knowledge work". Sounds boring right? :) But actually, we find it pretty fun: We've picked colors and assigned each one to a type of product (green for notebooks, yellow for greetings cards etc.). Then, on a big wall, we create columns: "Ideas Box", "Design", "Prototype", "Production" and "Promotion" and move notes from a column to another so that we visually have an instant access to the creative flow. It helps us to:

  • Instantly know the reasons why a creation may be "stuck"
  • Sort projects we really want to achieve and the others (depending on the time they stay in certain columns for instance)
  • Decorating a wall :)

The crazy thing about it is that when you think it's done, it's not really "done". Half of the process is based on creating and the other one - which is as much thrilling in my opinion - on speaking about it but it's another story and we'll share with you soon about how we like to do it! Cheers.

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